Strategy sherpa

Let me help you refine your business strategy

I work with business owners on a one-on-one basis as a strategy advisor and soundboard. We jointly set objectives for our engagement and then work towards them on a month to month basis. A significant part of the value I offer is merely being an outsider with diverse industry experience able to listen, ask questions and help you confront the business reality.

Discreet & deliberate

I work with you behind the scenes to discuss strategy and ask questions that would not normally feel comfortable in a standard business setting. It's a close "no-holds-bar" relationship where brutal honesty is the aim of the game. The below consultant framework model by Kiel & Mclendon provides a good summary of the role I play inside the orange square:

Kiel & Mclendon's "Consulting Roles"

A structured, agile approach

We will start by setting clear objectives for our engagement. I then support you on an ongoing basis using email, phone and in-person meetings to work through your strategic challenges. At the end of each month, we review our progress and decide whether to continue for another month. Through quick feedback loops and constant communication, we ensure rapid progress to reach your objectives.

Not part of Firejuice

This service falls outside of my work as founder and managing consultant at Firejuice, where the focus is on providing strategic marketing solutions to medium-sized companies.


I charge R10,000 / month (or $1,000 for businesses outside South Africa) to be your strategy sherpa.

Want to work with me?

If you would like me to be your strategy sherpa, reach out via email to schedule an exploratory video-call.



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