Marketing is a hundred times more difficult.

The usual progression goes like this:

• Sell through your network,
• Sell through a sales force,
• Sell through marketing.

As you move from one level to the next, the job becomes incrementally more difficult. 

10X.

There's this idea of "ten ex", i.e. ten times better, faster, smarter in order to stand a chance and survive in today's business environment. Maybe 10X also applies to the added difficulty of moving from network selling to salesforce selling, to sales driven by marketing? 

Using a salesforce is ten times more difficult than relying on your network, and incorporating marketing comms is a further ten times harder.

Think about it.

Maybe 10X also applies to the added difficulty of moving from network selling to salesforce selling, to sales driven by marketing? 

Selling through marketing is likely a hundred times more difficult than asking your buddy to buy from you.

(it is also a much more powerful because your reach is much larger)

No wonder marketing can feel so difficult to get right. No wonder there is so much frustration on how to do it properly. 

We should all take a deep breath and try again. Because the upside is quite possibly a hundred times better, and bigger.